To carry out the Nandini advertisement campaigns in unique way and also to create brand mileage a new concept was developed “ Nandini Junior Editor / Nandini Kiriya Sampadaka” in co-ordination with media group M/s Asianet News Network Pvt Ltd., which has Suvarna news channel in electronic and Kannada prabha in print media under it. Our future consumers ie. School going kids of age group 7-15 years were made to involve in the said program.
Total schools contacted : 1606, Total news papers distributed (nos.) : 2,21,483, District covered : 20, Duration : 3 months
Totally 60 papers were shortlisted, by selecting 3 best news papers from each district. Among 60 shortlisted newpapers, Top 3 news papers were selected.
During the occasion honorable Minister of Animal Husbandry, Shri. A . Manju, KMF Chairman, Shri. P. Nagaraju, MD KMF, Shri. Rakesh Singh and other dignitaries were present.
Nandini Junior Editor prize winners:
1st prize winner : Saanvi R. Prabhu
2nd prize winner : Dhanya V Jain
3rd prize winner : Anusha Naik